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Transform your hairstyle today with a creative hair colouring kit...

Smart Beauty is an award winning, animal cruelty free brand of innovative home hair dye colouring kits. Our unique approach, products and formulations will offer inspiration and education to you; the fashion conscious consumer.
If you want to achieve the latest creative celebrity hair colouring styles at salon quality, safely at home, we show you how.
Smart Beauty hair dye colouring products aim to provide you with all the inspiration, education, advice, guidance and tools you will need to achieve excellent hair colour results.
Everyone has their own unique and individual style, so we have designed collections of hair dye that can be used on most hair colour or type; individually or together to be as creative as you want...


Congratulations to Penny Amphlett who is the WINNER of the Holi One Colour Featival Tickets...

Product Giveaway:
10 Benefits in One hair treatment...

We are giving away 5 sets of these NEW products. Smart Beauty has expanded their Hair Treatment collection with 2 new finishing products. Coming under the '10 Benefits in One' name, Blow-dry Express and Restore Protect & Style both bring condition and health back to well worked or damaged hair. To enter your insert your details below: * indicates required

Award Winning New Pastel Collection

Available in 5 shades

Smart Beauty Pastels were nominated for the prestigious Pure Beauty Awards, ‘best hair colour’ category 2013. We have an extensive range of colours in distinctly different shades so you can create all over colour, pastel dip-dye or mixed colour effects, effortlessly.

Buy online or in selected Superdrug & Savers Heath & Beauty Stores throughout the UK

£4.99Buy Now


NEW Smart Colour Boost Collection

Available 4 outstanding shades  

Refresh colour & add shine between regular hair colouring, in just 3 minutes . Introducing an innovative colour and conditioning formulation, that has fabulous colour effects and kind to the hair. It has no ammonia, no PPD, up to 3 - 4 applications, straight from the bottle, no mixing required.

Buy at Savers Health & Beauty Stores throughout the UK. To find a store click here

£3.95Buy Now

Online Customer Satisfaction Performance

ebay   Positive Feedback (last 12 months): 100%  creative-hair-colouring-amazon   4.7 stars over the past 12 months