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Transform your hairstyle today with a creative hair colouring kit...


Smart Beauty is an award winning, animal cruelty free brand of innovative home hair dye colouring kits. Our unique approach, products and formulations will offer inspiration and education to you; the fashion conscious consumer.
If you want to achieve the latest creative celebrity hair colouring styles at salon quality, safely at home, we show you how.
Smart Beauty hair dye colouring products aim to provide you with all the inspiration, education, advice, guidance and tools you will need to achieve excellent hair colour results.
Everyone has their own unique and individual style, so we have designed collections of hair dye that can be used on most hair colour or type; individually or together to be as creative as you want...

WIN two TICKETS for HOLI ONE Colour Festival Saturday 23rd August 2014 in Bath:
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Fill the sky with colour and celebrate life at the HOLI ONE Colour Festival on Saturday 23rd August 2014 in Bath. Inspired by the traditional Hindu festival of Holi, this festival is a fantastic coming together of people and celebration of culture marked with music from guest DJs and acts including Indian dancers, drummers and performers. The highlight of the festival – paint the sky a multitude of vibrant colours and marvel at the beautiful effects as you dance the day away.
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Award Winning New Pastel Collection

Available in 5 shades

Smart Beauty Pastels were nominated for the prestigious Pure Beauty Awards, ‘best hair colour’ category 2013. We have an extensive range of colours in distinctly different shades so you can create all over colour, pastel dip-dye or mixed colour effects, effortlessly.

Buy online or in selected Superdrug & Savers Heath & Beauty Stores throughout the UK


£4.99Buy Now

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Smart Dip-dye and Ombre Collection

Available 5 amazing shades  

This home hair dye will help you create an ombre or dip-dye hair style, so your hair will have different coloured tips to the main hair colour. Add sumptuous warm blonde hair colour, texture and depth to mid-lengths and tips, creating a stunning Ombre dip-dye hair style.

Buy online or in selected Superdrug & Savers Health & Beauty Stores throughout the UK


£6.99Buy Now

Online Customer Satifaction Performance

ebay   Positive Feedback (last 12 months): 100%  creative-hair-colouring-amazon   4.7 stars over the past 12 months